The CHESHMA Edit

The Power of Intention in Clean Beauty: A Nourishing, Eye-Loving Makeup Remover

The Power of Intention in Clean Beauty: A Nouri...

Dr. Nieka Sabeti

By Dr. Nieka Sabeti When we talk about “clean beauty”, the focus is often on what products don’t contain. But when it comes to the delicate eye area, what goes...

The Power of Intention in Clean Beauty: A Nouri...

Dr. Nieka Sabeti

By Dr. Nieka Sabeti When we talk about “clean beauty”, the focus is often on what products don’t contain. But when it comes to the delicate eye area, what goes...

CHESHMA Beauty's full eye-safe collection formulated by a Canadian optometrist. Covering what it means to be "Clean Beauty".

Clean Beauty, Clearly Explained: What It Actual...

Dr. Nieka Sabeti

Clean beauty isn’t a trend — it’s a philosophy. Here’s what “clean” really means when it comes to eye makeup, and why your lashes, lids, and delicate eye area deserve...

Clean Beauty, Clearly Explained: What It Actual...

Dr. Nieka Sabeti

Clean beauty isn’t a trend — it’s a philosophy. Here’s what “clean” really means when it comes to eye makeup, and why your lashes, lids, and delicate eye area deserve...