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All CHESHMA products are vegan, cruelty-free, and safe for all eyes — even sensitive eyes.

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Elevate your everyday routine with curated eye-care sets that pair performance, gentle ingredients, and effortless savings.

  • Minimalist line illustration of a woman's face with botanical leaves, representing Cheshma Beauty's optometrist-developed clean beauty products.

    Clean Beauty Developed by an Optometrist

  • Line art illustration of a woman's face with a closed eye and eyelashes, representing Cheshma Beauty makeup designed for sensitive eyes and contact lens wearers.

    Safe for Sensitive Eyes and Contact Lens Wearers

  • Minimalist line illustration of a glowing light bulb, symbolizing Cheshma Beauty's ophthalmologist- and dermatologist-tested eye makeup.

    Ophthalmologist & Dermatologist Tested

  • Minimalist botanical lotus flower illustration representing the eye-loving ingredients in Cheshma Beauty cosmetics.

    Packed with Eye-Loving Ingredients

  • Minimalist line illustration of a rabbit's head with long ears, representing Cheshma Beauty's cruelty-free cosmetics.

    Cruelty-Free

  • Minimalist botanical illustration of a leafy branch, representing Cheshma Beauty's vegan beauty products.

    Vegan

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Business women with long dark hair smiling looking at makeup remover bottle on white couch in neutral setting with natural light

Clean beauty brought to you by an optometrist

Dr. Nieka Sabeti is excited to provide a cosmetic line that merges her passions for beauty and health — particularly, eye health. Her experience in managing patients with ocular surface disease such as dry eye and inflammation, in many cases due to poor eyelid hygiene and makeup wear, has inspired this holistic approach to beauty. Given Dr. Sabeti’s own personal experience with dry eye, this is a mission close to her heart. CHESHMA is a line of clean beauty products that have been developed specifically with the health of the ocular surface in mind. 

CHESHMA products do not compromise in performance, and have been thoroughly vetted with thoughtfully crafted formulations by our beauty–obsessed founder. Everyone deserves to feel good when accentuating their beauty.

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