The CHESHMA Edit

The Power of Intention in Clean Beauty: Inside Our Liquid Eyeliner Formula

The Power of Intention in Clean Beauty: Inside ...

Dr. Nieka Sabeti

A closer look at how ingredient selection impacts eye comfort and performance — and how a thoughtfully formulated liquid eyeliner can deliver precise definition without compromising the health of the...

The Power of Intention in Clean Beauty: Inside ...

Dr. Nieka Sabeti

A closer look at how ingredient selection impacts eye comfort and performance — and how a thoughtfully formulated liquid eyeliner can deliver precise definition without compromising the health of the...

Why Eye Makeup Should Feel as Good as It Looks

Why Eye Makeup Should Feel as Good as It Looks

Dr. Nieka Sabeti

If your mascara or eyeliner leave your eyes dry, itchy, or irritated — something isn’t right. Here’s why true beauty lies in the balance between performance, appearance, and the health...

Why Eye Makeup Should Feel as Good as It Looks

Dr. Nieka Sabeti

If your mascara or eyeliner leave your eyes dry, itchy, or irritated — something isn’t right. Here’s why true beauty lies in the balance between performance, appearance, and the health...

The Power of Intention in Clean Beauty: A Nourishing, Eye-Loving Makeup Remover

The Power of Intention in Clean Beauty: A Nouri...

Dr. Nieka Sabeti

By Dr. Nieka Sabeti When we talk about “clean beauty”, the focus is often on what products don’t contain. But when it comes to the delicate eye area, what goes...

The Power of Intention in Clean Beauty: A Nouri...

Dr. Nieka Sabeti

By Dr. Nieka Sabeti When we talk about “clean beauty”, the focus is often on what products don’t contain. But when it comes to the delicate eye area, what goes...

CHESHMA Beauty's full eye-safe collection formulated by a Canadian optometrist. Covering what it means to be "Clean Beauty".

Clean Beauty, Clearly Explained: What It Actual...

Dr. Nieka Sabeti

Clean beauty isn’t a trend — it’s a philosophy. Here’s what “clean” really means when it comes to eye makeup, and why your lashes, lids, and delicate eye area deserve...

Clean Beauty, Clearly Explained: What It Actual...

Dr. Nieka Sabeti

Clean beauty isn’t a trend — it’s a philosophy. Here’s what “clean” really means when it comes to eye makeup, and why your lashes, lids, and delicate eye area deserve...